David Sparks, Sr. UX Product Designer & Architect

I’m an international award-winning UX Architect focusing on strategy, information architecture, and accessible usable interfaces. 

Let’s connect on Linkedin. 

My beginnings

Initially motivated by Memphis's underground music scene, I started designing websites at 17 in the late 90s. With over 20 years of experience in UX, I've continued to develop my passion for creating user-centered experiences and have become a multi-disciplinary, authority in the field.

Professional career

From 2006 to 2011, I held Interactive Developer positions at three companies. In 2012, I transitioned into User Experience, and In 2018, I was blessed to receive an international award from Neilson Norman Group for creating one of the ten best intranets in the world.

NNG Best Intranets of 2018 Article & Case Study

My design philosophy

My design philosophy is to minimize frustration by providing users with clear actions and predictable expectations. I follow a simple, practical, minimal approach, prioritizing function and user autonomy. My sharp attention to detail drives my continuous learning in user interfaces, information architecture, design patterns, and consistency in experiences. I am enthusiastic about UX strategy, Web3 technologies, design systems, and mentoring the next generation of UX professionals.

What I do

As a digital creative, I craft interactive experiences focusing on websites and products, immersive experiences, iconography, logos, and more. I oversee various user-focused tasks for numerous projects and clients.

My expertise spans discovery, user research, workshop facilitation, flows, diagrams, wireframes, testing, and research, to name a few. I collaborate across departments to ensure that user needs and business goals are always at the forefront of my work.

As an architect lead, my responsibilities focus on connecting systems, maintaining usability standards, facilitating user research, mentoring new UX team members, advising interface design, information architecture, prototyping, and other critical areas of expertise.

Skills

  • UX Techniques & Methodologies

  • Pattern Libraries & Design Systems

  • Information Architecture

  • UI Design

  • Branding

  • Design Thinking

  • Workshop Facilitation

  • Illustration

  • Iconography

Software

  • Sketch & Figma

  • Axure RP

  • Mural/Miro

  • Touchdesigner

  • Photoshop & Illustrator

  • Keynote / Powerpoint

  • Google / Microsoft Office products

Brands I've worked with

St. Jude, FedEx, NexAir, Nufarm, Valent, iBank, Memphis Area Teachers Credit Union (MATCU Now Orion), Phizer, Zoetis, Veterinary Pet Insurance, Kestra Financial, Quire, Juice Plus+, Evergreen Packaging, Stoller USA, Palm Beach Tan, Whitmor, University of Memphis, PIKE Fraternity, Hilton Hotels, Embassy Suites and many others large and small.